Press Release

Taurex Tyre introduces the Mid-Autumn Festival

The Mid-Autumn Festival (Chinese: 中秋節; Vietnamese: Tết Trung Thu; Korean: 추석; Japanese: 月見), also known as the Lantern Festival, Moon Festival or Mooncake Festival, is a traditional festival celebrated by the East Asian people and the East Asian cultural sphere. It is the second most important East Asian festival after the Lunar New Year Spring Festival with a history dating back 3,000 years, when China’s emperors worshipped the moon for bountiful harvests. The celebration is called Chuseok (autumn eve) in Korea and Tsukimi (moon-viewing) in Japan.

The festival is held on the 15th day of the 8th month of the lunar calendar with a full moon at night, corresponding to mid-September to early October of the Gregorian calendar. On this day, the Chinese believe that the moon is at its brightest and fullest size, coinciding with harvest time in the middle of Autumn.

Lanterns of all size and shapes, are carried and displayed – as beacons to light our way to prosperity and good luck. Mooncakes, a rich pastry typically filled with sweet-bean or lotus-seed paste, are traditionally eaten during the festival.

Names for the Mid-Autumn Festival:

  • Zhōngqiū Jié (Simplified: 中秋节;Traditional: 中秋節), is the official name in Mandarin.
  • Jūng-chāu Jit ((Simplified: 中秋节;Traditional: 中秋節)), official name in Cantonese.
  • Mid-Autumn Festival: official name in English
  • Chuseok (추석/秋夕; Autumn Eve), Korean variant of the Mid-Autumn Festival celebrated on the same day in the lunar calendar.
  • Tsukimi (月見; Moon-Viewing), Japanese variant of the Mid-Autumn Festival celebrated on the same day in the lunar calendar.
  • Tết Trung Thu, official name in Vietnamese.
  • Moon Festival or Harvest Moon Festival, because of the celebration’s association with the full moon on this night, as well as the traditions of moon worship and moon viewing.
  • Lantern Festival, a term sometimes used in Singapore, Malaysia and Indonesia, which is not to be confused with the Lantern Festival in China that occurs on the 15th day of the first month of the Chinese calendar.
  • Tiong-chhiu-cheh,Peh-goe̍h-cheh (中秋節,八月節), official name in Taiwanese/Hokkien.
  • Reunion Festival, in earlier times, a woman in China took this occasion to visit her parents before returning to celebrate with her husband and his parents.
  • Children’s Festival, in Vietnam, because of the emphasis on the celebration of children.
  • Sampeah Preach Khae (សែនព្រះខែ), official name in Cambodian meaning Prayers to the moon, the festival is called Water and Moon Festival or Bon Om Touk.
Meanings of the festival

The festival celebrates three fundamental concepts that are closely connected:

  • Gathering, such as family and friends coming together, or harvesting crops for the festival. It is said the moon is the brightest and roundest on this day which means family reunion. Consequently, this is the main reason why the festival is thought to be important.
  • Thanksgiving, to give thanks for the harvest, or for harmonious unions
  • Praying (asking for conceptual or material satisfaction), such as for babies, a spouse, beauty, longevity, or for a good future

Traditions and myths surrounding the festival are formed around these concepts, although traditions have changed over time due to changes in technology, science, economy, culture, and religion. It’s about well being together.

Contents about the Mid-Autumn Festival

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